I recently finished reading this book by Deyan Sudjic, Design Director of the Design Museum in London. Sudjic addresses designed objects and how particular objects invoke an emotional response. In the chapter on Archetypes Sudjic focuses on particular examples such as the Anglepoise lamp to inform about the origins, why the product was successful, and how these same principles can still be applied today. Overall he has quite a witty approach and uses Apple, the Walther PPK, a myriad of digital cameras and cars to contextualise his points.

I recently saw Objectified and felt both hit similar points. I’d recommend both as the ideas mentioned really make you conscious of the importance of design in this distinct field. The Guardian have a review of the book here. Also the lovely cover of the book was designed by the excellent Yes Studio in London who recently updated their website.